KUALA LUMPUR (Feb 2026) – Tomei Consolidated Bhd has introduced GoldNow, a Shariah-compliant mobile application designed to make gold investment more accessible by allowing users to purchase and accumulate gold starting from as little as 0.1 gram. 

According to a report by The Edge Malaysia (read here), the launch comes amid rising global demand for gold and reflects Tomei’s strategy to broaden participation in gold ownership by lowering traditional barriers to entry. With a significantly reduced minimum purchase requirement, the platform targets individuals who previously viewed gold buying as financially out of reach. 

GoldNow provides a seamless digital experience where users can buy, track, and manage their gold holdings directly through the app. As highlighted in The Star (read here), users can also redeem their accumulated gold at Tomei outlets, effectively bridging digital ownership with physical gold collection. 

The platform is designed to integrate both online and offline experiences. Customers visiting Tomei retail stores are encouraged to adopt the app, especially first-time buyers, while digital users are given the option to engage with in-store services. This dual-channel approach enhances customer engagement and strengthens long-term loyalty. 

Additionally, other media outlets such as Sin Chew Daily (read here) and Harian Metro (read here) reported that GoldNow forms part of a broader ecosystem that includes secure storage solutions like Tomei’s My Jewel Box safe deposit services. This allows customers to safely store their physical gold after redemption, adding an extra layer of convenience and security. 

The initiative is expected to drive new customer acquisition, particularly among younger and tech-savvy consumers, while also deepening engagement with existing customers. By lowering entry costs and offering flexibility, Tomei aims to expand its reach in the gold and jewellery market. 

With over 50 years of experience, Tomei views GoldNow as a key milestone in its digital transformation journey, combining innovation with tradition. The app is now available on both the Google Play Store and Apple App Store, marking a significant step toward a more inclusive and future-ready gold investment landscape.